In order to fully obtain the demo content and activate the dynamic content sections you need to do the following (see this video with details):

  1. Download and activate the “One Click Demo Import” Plugin in word press
  2. Once have activate the plugin, go to Appearance -> Import Demo Data
  3. Free Version: Click “Import Demo Data”
  4. Pro Version: Choose the layout you wish to import then click “Import Demo Data”
  5. You will get all the layout, widget, demo data in your website.

Once this is done, you will be able to go to Customizer -> Homepage Settings and adjust all aspects of the homepage with the content of the demo a a starting point.