In order to fully obtain the demo content and activate the dynamic content sections you need to do the following (see this video with details):
- Download and activate the “One Click Demo Import” Plugin in word press
- Once have activate the plugin, go to Appearance -> Import Demo Data
- Free Version: Click “Import Demo Data”
- Pro Version: Choose the layout you wish to import then click “Import Demo Data”
- You will get all the layout, widget, demo data in your website.
Once this is done, you will be able to go to Customizer -> Homepage Settings and adjust all aspects of the homepage with the content of the demo a a starting point.